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| 24.05.2013 Legal notice Deutsch | |
TRENDSET > TrendSet |
TrendSet product groups
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Trendset Twice a year, every January and July, TrendSet – International Living and Lifestyle Fair for Consumer Goods takes place in Munich, Germany. Three days long, the Who's Who of German and European buyers for living, decorating, home decor, design, and gifts meet at the Messe München. In good companyWith routinely 2,500 brands and lines from mainly European manufacturers, importers, and commercial agents of international businesses, TrendSet is the largest trade fair of its kind in the southern German-speaking region. According to a survey, almost half of the attendees place over 25 percent of their annual orders at TrendSet; every sixth, even 50 percent and more. Above all, exhibitors with seasonal goods for Easter and Christmas use the early dates of the fair in January and July to present their latest products. This corresponds to the ordering behaviour of the European specialist trade, which takes in the latest trends and topics in the short term at TrendSet. Successful contactsTrendSet is purely for the trade. It draws a regular 35,000 attendees from the specialist trade, mail order and catalogue trade, and from other forms of trade interested in the fair themes “Living, Dining, and Lifestyle.” Big category retailers, as well, are regular attendees at TrendSet. All of them use TrendSet as a platform for gathering information and ordering early. For years, TrendSet has been growing continually. In the last five years, the number of attendees has risen by about 40%. This development is continuing! The area from which attendees are drawn has also increased in importance. Most of the trade visitors come from within an area of about 500 km (310 miles) around Munich and thus from the economically strongest region in Europe.
A good conceptBoth exhibitors and attendees of TrendSet equally value the clearly structured concept of the fair and the easy-to-understand way that attendees can circulate through the fair. The products are structured into ten product categories. The increasing demand, especially from exhibitors, stands for future growth. Comprehensive promotional opportunities present TrendSet in the proper light and ensure that more and more qualified trade visitors get to know the fair. Over 35,000 specialist traders receive advertising and informational material before the next fair event on a regular basis and are invited to the fair in a targeted fashion. In addition to the informative TrendSet Journal, advertisements and regular press releases in the most important trade media attract attention to TrendSet. For professional preparation for the fair, the trade fair catalogue and the Pocket Guide (Exhibitor and Brand Directory) are complemented by the TrendSet website with its qualified database of exhibitors.  Attractive, modern, and easy to reachAs one of the most modern exhibition centres in the world, the Messe München sets the standard for functionality, service, and opportunities for communication. The modern halls of the fairgrounds (180,000 square metres of exhibition space in the halls; 360,000 sq m outdoor exhibition space) and the high-performance technical infrastructure provide for efficiently and utilizable exhibition space. Visitors find it easy to orient themselves and get around the trade fair centre as well. The light, open, and clearly arranged architecture sets state-of-the-art standards. The excellent transport infrastructure means short distances and fast transport times for exhibitors and attendees alike. Through the main entrances to the west and east, you can reach TrendSet quickly and directly whether you arrive by car or underground train. | |||
